Massivemedia is a leader in executing turn-key non-traditional advertising stunts. I have worked on some pretty cool and never-been-done-before creative executions. But I am about to unveil one of the coolest non-traditional advertising programs that I have ever worked on.
The client is Johnsonville Brats. Johnsonville Brats has dreamed up a winner with their creative agency. We are building a nearly 30 foot mock grill. Thats 3 stories of branded advertising! Above the grill will be a 15 foot Johnsonville Brat suspended 50 feet in the air from a crane for 10 days. On March 7th the Brat will lower from the crane onto the grill "Kicking Off the Grilling Season" like the countdown clock in Times Square. On the big day, there will be celebrity chefs, radio support, an oldies band, sampling, SMT and full PR push. And the kicker is... this is all being executed on the steps of The John Hancock Center in Chicago.
I have been able to partner with the John Hancock Center, secure the proper permits, build the grill, offer security and all within budget.
There are tons of execution firms out the in the Out Of Home (OOH) industry. The reason I am successful is Massivemedia is an expert at pricing non-traditional street level advertising programs. We offer the lowest pricing in this space and some of the best executions around. We are able to anticipate all the pitfalls of a program such as this and plan accordingly. You can not make a better impression than what Johnsonville is doing!
Here is the rendering of the program. I fly out to Chicago in a couple of days and will post actual pictures from the site.
Ari Chasin
